National Museum of Korea: Ticket (System) to Success

Challenge

As its name suggests, the National Museum of Korea is the flagship museum of Korean history, art and archaeology. Its Dragon Theater is a multi-purpose venue of 862 seats, showcasing a wide variety of productions, including plays, dance, and musicals.

Across its many programs, the Museum draws in over 3 million visitors a year, making it one of the most visited museums in the world.

The Museum hoped to leverage customer reservation data to help in its continuous development of new exhibitions and research programs. Unfortunately, that information was owned by the vendor that managed the event and exhibit ticketing system — requiring the Museum to pay additional fees to access.

Solution

A custom ticket reservation and purchasing system hosted on the National Museum of Korea website provided a modernized process for streamlined data collection and ownership. This allowed the Museum to learn from, program for, and promote to its visitors.

The Docent Advantage

Developed by Culturetech — Docent’s sister company — the new online ticket reservation and purchase system could be accessed by PC or mobile, and allowed visitors to pay by their choice of credit card or bank account. Now with direct access to its own customer data, the Museum could easily:
  • Match visitor demographics to special exhibitions and events.
  • Promote new events to previous customers.
As an added bonus, Docent’s patented interface eased the job of Museum admins by streamlining seat assignments in the Theater. A single click-drag selects multiple seats at once, to designate a price or even to block areas from sale.

Results

With the deployment of its own online ticket reservation and purchasing system, the National Museum of Korea reaped clear and effective benefits:
  • Data ownership and insights
  • 3-to-4% cost savings (compared to prior vendor sales fees)
  • Elimination of vendor surcharges to customers
  • Increased traffic to the Museum website (based on visits to reserve and buy tickets).


For more details, you should check out National Museum of Korea case study


Comments

Post a Comment

Popular posts from this blog

Why Do We Need to Count Footfall Traffic?

Image
  Why Do We Need to Count Footfall Traffic?   If you own a retail establishment or manage a shop at a mall, you’ve probably heard of the term “footfall traffic”. F ootfall traffic is the measurement of people entering a shop or shopping mall. Footfall traffic is far more important than simply knowing how many people are entering your shop; it’s taking that information and using it to make important marketing decisions that will impact the number of consumers converted into sales. Keep in mind that large numbers of people entering a store doesn’t necessarily mean that the store will be profitable but understanding the numbers will help businesses find ways to generate profits. Why Footfall Traffic Matters Footfall traffic matters because it can show a shop what they’re doing right and what they need to improve. For example, finding out that huge numbers of unique people are entering your shop indicates that your brand is recognizable or that the outside of your shop...
Read more

Beat The Pandemic with High-Tech Solutions

Image
  Has your business been hit hard by coronavirus? If the answer is yes, you’re far from alone. Physical stores across the globe have been forced to shut down with no signs of re-opening and minimal relief. Not to mention, consumers are on tight budgets and e-commerce has never felt easier. This newfound fear of being outdoors and standing (and shopping) among large crowds has warranted a new word – coronaphobia. And it’s impacting bottom lines everywhere. However, there’s one silver lining. Most grocers and supermarkets have managed to hold on in a post-pandemic universe. There’s just one caveat. Continued growth is dependent on new strategies, business models, and high-tech tools designed for in-store use. To combat the inevitable decline of in-store businesses, Docent Corp, the developer of a high-precision Indoor Positioning System (IPS) , aims to use its patented technology to bring the grocery business back to life and keep it alive indefinitely. How IPS Works ...
Read more

Grocery Shopping In The Time Of A Pandemic

Image
If your retail business has managed to stay safe and afloat during the rough ride of coronavirus – congratulations. Many haven’t been so lucky. As of November 2020, the United Food and Commercial Workers International Union (UFCW) — a labor union comprised of 1.3 million members — reported that over 17,400 grocery workers have now been infected or exposed to  Covid-19. Grocery shopping, once an ordinary chore, has become a hazardous outing and one many avoid for fear of infection.   What Scientists (& Legislators) Are Saying Coronavirus is an airborne virus, so it’s not exactly mind-blowing news that essential workers are especially vulnerable. Tight indoor spaces, like those found in grocery stores, allow viruses to linger and infect those nearby. The EPA even claims that indoor infections can occur beyond the previously reported 6-foot range. Of course, research suggests that minimizing the number of people in an indoor space can reduce the spread of Covid-1...
Read more