Art:1 New Museum: Virtual Gallery Attracts Real Visitors

Challenge

As the biggest private museum in Jakarta, the Art:1 New Museum showcases art acquired over 30 years. Its flagship collection includes works by Indonesian Old Masters, Indo Euro, Modern Masters and Contemporary artists.

To cultivate new visitors, Art:1sought to promote its one-of-a-kindexhibits and workshops.But typical mass media advertising was not proving an effective strategy to connect with the public.

How could Art:1 New Museum broaden its appeal to new visitors — and gain the loyalty of repeat museumgoers?

Solution

Capturing the best of the Art:1 New Museum experience in an advanced mobile app means potential visitors can preview exhibitions from anywhere — and increase their desire and intention to visit the museum in person.

The Docent Advantage

In partnership with Culturetech, Docent leveraged its proprietary Indoor Map Platform and Indoor Positioning System as the basis for an app-based digital gallery. By showcasing the best that Art:1 has to offer, the app’s design made people curious to experience the museum’s art space and art institute in real life.
  • Embedded Virtual Reality (VR) tour of the exhibits — bringing to life the vibrant color and texture of the museum’s collection.
  • Real time navigation — showing visitors their location on a museum map, including map rotation according to orientation.
  • Built-in notification system — promoting special exhibits and events needed to bring in new visitors and heighten the appeal for returning museum members.
  • Membership registration and ticket reservation and purchasing — integrating convenience features make it easy to plan a visit.

Results

With the ability to preview extraordinary art as close as their smartphone, people are more inclined than ever to visit the museum — and discover for themselves why Art:1 New Museum was named Best Gallery of The Year.


For more details, you should check out Art: 1 New Museum case study

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