Why Do We Need to Count Footfall Traffic?

 

Why Do We Need to Count Footfall Traffic?

 If you own a retail establishment or manage a shop at a mall, you’ve probably heard of the term “footfall traffic”. Footfall traffic is the measurement of people entering a shop or shopping mall.

Footfall traffic is far more important than simply knowing how many people are entering your shop; it’s taking that information and using it to make important marketing decisions that will impact the number of consumers converted into sales.



Keep in mind that large numbers of people entering a store doesn’t necessarily mean that the store will be profitable but understanding the numbers will help businesses find ways to generate profits.

Why Footfall Traffic Matters

Footfall traffic matters because it can show a shop what they’re doing right and what they need to improve. For example, finding out that huge numbers of unique people are entering your shop indicates that your brand is recognizable or that the outside of your shop is attracting customers. You can then use that information and compare it to sales to see how many customers who enter your store make purchases. Low footfall traffic with high numbers of sales means that many of your customers are buying, but that you aren’t bringing in enough people.

This data will help you make strategic decisions to determine whether or not you need to convert people who enter your store or if you need to focus on getting more people to enter the store in the first place.

Getting Accurate Information

If you’re going to use footfall traffic to make important decisions, it’s imperative that the information you’re getting is completely accurate. There are different devices out there that count the number of customers that enter a store, but many of them have limitations that will impair the data they gather.



For example, if you’re trying to get a count of the number of people who enter your store, you don’t want someone who enters your store multiple times to sway the numbers. The Uniqounter is the most accurate device on the market to track your foot traffic.

Through the Uniqounter, you’ll receive real-time information about people entering and leaving your store, as well as statistics about what you need to do to increase sales and profitability.

Uniqounter Features

The Uniqounter uses unique identifiers to count customers in a way that doesn’t duplicate data from customers that leave and enter the store multiple times. Using accurate data helps you make correct decisions when it comes to investing in your storefront.



The data you’ll get includes the total number of unique visitors a facility gets each day, how long each customer stays in the store, and how often each individual visitor returns. This metric is essential because it can help you understand how to gain repeat customers. We can help you determine exactly what equipment you’ll need to get your store prepared.

Final Thoughts

Knowing the number of unique customers you get is an essential part of your business. You will base your important marketing decisions on the information that we can provide to you through the Uniqounter. Let us send you a personalized plan to get the Uniqounter up and running in your business!

www.docentcorp.com/pls/uniqounter/

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