Beat The Pandemic with High-Tech Solutions

 

Has your business been hit hard by coronavirus? If the answer is yes, you’re far from alone. Physical stores across the globe have been forced to shut down with no signs of re-opening and minimal relief. Not to mention, consumers are on tight budgets and e-commerce has never felt easier.

This newfound fear of being outdoors and standing (and shopping) among large crowds has warranted a new word – coronaphobia. And it’s impacting bottom lines everywhere.

However, there’s one silver lining. Most grocers and supermarkets have managed to hold on in a post-pandemic universe. There’s just one caveat. Continued growth is dependent on new strategies, business models, and high-tech tools designed for in-store use.

To combat the inevitable decline of in-store businesses, Docent Corp, the developer of a high-precision Indoor Positioning System (IPS), aims to use its patented technology to bring the grocery business back to life and keep it alive indefinitely.

How IPS Works

Utilizing sound waves to locate items and track movements, the system — patented internationally in 2013 — is ideal for supermarket use. Why? Because in grocery stores, everything is tightly packed. Space is limited and products soak up most of it. Due to its pinpoint accuracy, IPS is unrivaled by micro-positioning systems that use GPS or even WiFi technology.

Its sophisticated shopper behavior analytics tool — the Personal Locating System (PLS) — is a data generator that can be used to boost your business in several key ways.

Let’s outline a few.

Invaluable Metrics

The PLS can measure the performance of different spaces accurately, providing business owners with information on the number of unique visitors and the population density of a particular space. The PLS also calculates the length of each visit and how often the same visitors return.

Real-Time Results

Second, most supermarkets have areas with a frequent low-visitor count. Maybe it’s a back aisle. Maybe it’s clearance. Whatever it is, the low count for this area is often based on guesstimates or expired data or faulty observations. The data generated by PLS, however, is current and concrete, which allows businesses to act quickly and efficiently.

Promotional Pings

Once you’ve identified low-traffic areas, business owners can incentivize shoppers to head to these locations with promotional offerings sent straight to shoppers’ mobile phones or devices fitted onto shopping carts. You can highlight sales and encourage shoppers to pick up coupons with simple messaging or gamified apps designed specifically for your needs and the needs of your customers.

Analyze Data

Decisions are meaningless without data to back them up. To measure the success of each promotion, managers can compare data to determine shopper densities before-and-after. This is also an excellent way to ensure repeat visits to that particular area as people are more likely to change their routines or set new routes after becoming familiar with a place. A permanent solution to your low-traffic areas is on the horizon.

Deploy Staff in Real-Time

Finally, Docent’s PLS can be used to locate and track the movement of floor staff and moving assets such as carts, strollers, and wheelchairs using traceable IDs and portable tags. The obvious benefit of tracking employees and carts is knowing how and where to deploy staff. Aisles can be restocked quickly. Shoppers requiring assistance can receive the attention they need almost immediately. And employees will always be able to find that lone runaway cart without combing the entire area. Ease workflow for your staff and convenience for your customers.

Dollars & Cents

Now let’s talk pricing. While these phenomenal high-tech benefits may sound pricey, it’s actually quite the opposite: Some of Docent Corp’s typical supermarket systems cost just $___ per month.

Overall

All of these features, which can be used separately or concurrently, aim to do one thing: Increase profitability. So don’t wait — bring your business to the future at yesterday’s prices. And beat the financial fallout of coronaphobia in one foul swoop.

 

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About Docent Corp

Based in Los Angeles, Docent Corp is a leading developer of location-based IT solutions used for large-scale venues. It provides one-stop solutions for navigation, product promotions, and people locating tools.

Docent Corp works with a broad spectrum of clients including supermarkets, major shopping centers, airports, theme parks, performance venues, hospitals, emergency responders and other private and public institutions.

 

About Docent Corp’s Indoor Positioning System (IPS)

Patented in 2013, Docent Corp’s IPS is a super high-precision indoor positioning system that utilizes sound waves to accurately locate items and chart movements. It is especially efficient in indoor spaces: Docent’s asset tracking system provides pinpoint accuracy of ranging from 6 inches to 1.5 feet.

 

For further information or to schedule a demo, please visit www.docentcorp.com or contact us askus [at] docentcorp.com.