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Showing posts from 2019

Docent Corp Use Cases: Tracking Tags & ID Cards

Our Tags & ID cards are more cost-effective and smaller than other technologies on the market today. All of our traceable tags are reusable and environmentally friendly. Our tag signals travel up to 100 meters (300 ft.), providing 3 meter (10ft.) accuracy with a small number of detection nodes. Different types of tags can be used for different purposes. We have one of the smallest active tags in the world with only 3mm thickness, and it can be attached to any asset. Tracking bracelets and wristbands can be used for patients and children. Traceable ID cards can be used for employee management applications. Tracking Tags & Keychains Docent provides one of the smallest traceable tags in the world, which can be as thin as 3mm and can be attached to any surface or be hung in a keychain fashion. Combined with our warehouse and asset tracking applications, tracking tags provide seamless monitoring of important inventory or assets. Our tags provide real-time information on the...

Docent Corp Use Cases: Visual Analytics & Heat Maps

Both our Asset Tracking and Retail Visitor Traffic applications utilize visual data, depicting graphs or animated sequences delineated by specific time periods. Visual analytics make deciphering the data more intuitive, providing a top down view of the impact of visitor traffic. Visual Analytics The visual data is color coded to represent density of the population. The data can be animated to play, pause or stop to further illustrate visitor traffic and patterns over specific time periods. Our Indoor Map Platform will display your data against retail, museum or warehouse floor layouts in order to determine what areas of your facility attract the largest volume of visitors and what they’re interested in. You can see which area is a hot zone and which area is a cold zone. You can then use this data to determine the monthly rent or where to put your promotions and events. For more details, you should check out Docent Corp's Visual Analytics & Heat Maps Click for ...

Docent Corp Use Cases: Retail Traffic & People Counters

Retail Visitor Traffic applications will determine how to maximize your retail operations. It will depict peak dates of visitor traffic in a calendar year, trends by the months or by public holidays, and the length of time visitors remain in your store (dwell time), as well as how often they return (frequency). Uniqounter™ is Docent’s software module used to provide visitor and customer data in real-time. Your investment in a people counter will increase sales and cut costs by analyzing when and how many of your customers come at certain days or hours. Solid data and analysis will take the guesswork out of retail operations. Uniqounter™ will differentiate one customer from another, and reveal when that same customer returns, to what area, and how long they stay on each visit. Knowing the unique number of people and their dwell time is very important. Uniqounter™ will also count and measure the dwell time of people driving and walking by your business, since our device det...

Docent Corp Use Cases: Asset Tracking

Knowing the location of your assets and the people who require attention is critical. Our asset tracking system works using a network of nodes with a normal detection radius of 50 meters (150 ft.) and provides 1-3 meters (3 to 10 ft.) accuracy. Our asset tracking system will increase the security and productivity of your business by providing real-time positioning at the very highest level of accuracy. Warehouse & Asset Tracking Docent’s off the shelf solution gets your warehouse & asset tracking up and running quickly. The Warehouse & Asset Tracking application shows the precise location for every item. It can be deployed over any number of offices, retail outlets, and warehouses. It can be utilized in any environment where inventory, artwork, tools, machinery and robots need to be accounted for. Combined with tracking tags our warehouse & asset tracking application provides around the clock monitoring of valuable inventory or assets. Our tag signals travel up to...

National Museum of Korea: Ticket (System) to Success

Challenge As its name suggests, the National Museum of Korea is the flagship museum of Korean history, art and archaeology. Its Dragon Theater is a multi-purpose venue of 862 seats, showcasing a wide variety of productions, including plays, dance, and musicals. Across its many programs, the Museum draws in over 3 million visitors a year, making it one of the most visited museums in the world. The Museum hoped to leverage customer reservation data to help in its continuous development of new exhibitions and research programs. Unfortunately, that information was owned by the vendor that managed the event and exhibit ticketing system — requiring the Museum to pay additional fees to access. Solution A custom ticket reservation and purchasing system hosted on the National Museum of Korea website provided a modernized process for streamlined data collection and ownership. This allowed the Museum to learn from, program for, and promote to its visitors. The Docent Advan...

National Museum of Indonesia: Listening to History

Challenge Since its opening in 1868, the National Museum of Indonesia in Central Jakarta has built one of the richest and most complete collections of its kind in all of Southeast Asia. Also known as Museum Gajah, the museum boasts an amazing 141,000 objects and artifacts. Its exhibits span the prehistoric, archaeology, numismatics, ceramics, ethnography, geography and history. With a new section recently added to the complex, the museum needed to promote its special features to a new generation of museumgoers. It also needed to ensure that its exhibits could attract both locals and tourists. Solution Combining mapping and audio technology into an alluring, easy-to-use app improves the museum experience, giving the riches of the past new appeal for today’s museumgoers. The Docent Advantage The app integrated Docent’s Indoor Navigation System to bring to life a digitally-enhanced — and fun — museum tour for all visitors. The map platform delivered: Audio...

Art:1 New Museum: Virtual Gallery Attracts Real Visitors

Challenge As the biggest private museum in Jakarta, the Art:1 New Museum showcases art acquired over 30 years. Its flagship collection includes works by Indonesian Old Masters, Indo Euro, Modern Masters and Contemporary artists. To cultivate new visitors, Art:1sought to promote its one-of-a-kindexhibits and workshops.But typical mass media advertising was not proving an effective strategy to connect with the public. How could Art:1 New Museum broaden its appeal to new visitors — and gain the loyalty of repeat museumgoers? Solution Capturing the best of the Art:1 New Museum experience in an advanced mobile app means potential visitors can preview exhibitions from anywhere — and increase their desire and intention to visit the museum in person. The Docent Advantage In partnership with Culturetech, Docent leveraged its proprietary Indoor Map Platform and Indoor Positioning System as the basis for an app-based digital gallery. By showcasing the best that Art:1 h...

Lot 10 Mall: Tap the App for Customer Convenience & Loyalty

Challenge A pioneer in central Kuala Lumpur's shopping and entertainment district, the landmark Lot 10 mall recognized two key obstacles to its future growth: Customer confusion — From parking to favorite stores, from bathrooms to ATMs, where things are located in a mall can frustrate shoppers. Customer loyalty — The last thing shoppers wanted was another rewards card that needed to be carried in their wallet. How could Lot 10 provide a better customer experience and generate repeat customers? Solution Benefit customers and business owners with powerful mobile apps that: Remove form registration and plastic cards. Put customer loyalty always in hand. Generate more loyalty points for customers. Guide shoppers throughout Lot 10. Make it easy to manage store vouchers and points. The Docent Advantage Docent partnered with sister company Culturetech to create Lot 10’s customized app for mall shoppers. The all-in-one app exemplified customer conv...

S Mall: Making Foot Traffic Counts

* client's name is undisclosed Challenge The popular S Mall* is the thirteenth largest in the world. Its showpiece S department store is one of the most active department stores in the city. A cornerstone of the 63 location chain, S Department Store* at S Mall is familiar with big numbers in customers and employees. At the same time, those numbers can be a source of confusion — and concern. S Department Store has multiple entrances and is located at the intersection of the Mall, an arena and a bus terminal. To be sure customers were properly served by employees, S Department Store needed to know: How many people traveling through the store were real shoppers? How many were passersby headed to a nearby destinations — or even the store bathroom? How many were the same person passing through several times a day? Were departments properly staffed during working hours and high-traffic times? Conventional people counting systems could not be trusted to answer thes...

Docent Corp Solutions: Indoor Map Platform

Docent’s Indoor Map Platform is an interactive web-based local map that shows your objects on each floor with different icons. It’s more versatile than standard open source maps and you can change objects on your map easily without asking a technician. It can be embedded in your existing websites, mobile application, and kiosks by calling an API as well as integrated with our Chromap™ and Securitrack™ that use our Indoor Positioning System. A retail store, supermarket, warehouse or museum needs flexibility in their floor configuration to support their promotional and inventory needs. Most map platforms don’t allow you to edit the map. Docent’s Indoor Map Platform allows facility managers to change their configuration by creating an object on the map and dragging it to a desired location. It can also support special displays and marketing efforts. Our map editor allows managers to edit the map onto which the various PLS features, such as user’s position, density & heat m...

Docent Corp Solutions: Indoor Positioning System

What does an IPS (Indoor Positioning System) do? People use positioning systems such as GPS on an hourly basis without realizing it. However, GPS doesn’t work inside a building and does not provide enough accuracy to be useful in indoor venues where things are very close to each other. Indoor Location Based Services will help customers find products and services quickly and easily. In an indoor setting, high accuracy is the key. An Indoor Positioning System must provide much greater accuracy compared to GPS, which is used over long distances or areas. A General Rule of Thumb In order to implement a positioning system, you must have several reference points with a known location or a known path of movement. In the case of GPS, there are satellites with a known trajectory orbiting the earth. For indoor locations, you need to have some kind of device installed in the building that provides reference points (the exception is photographic positioning, which mimics the complex ...

Docent Corp Solutions: Content Management System

Docent offers a variety of Content Management System application types: CMS for Shopping Malls, CMS for Museums, CMS for Retail Chain Store, and others. From CMS dashboard, administrators can catalog stores, museum artifacts, create promotions, send notices, and manage members. Our CMS supports multiple languages, categories, floors, countries, and buildings in the same area. By using an API, promotional messages can be pushed to your app in the device that carries customer’s unique identifier. Docent  CMS for Shopping Malls application manages malls with hundreds of stores. Each store’s profile organizes them into one or more categories: Food & Beverage, Electronics, Fashion, Service, or by a broader, more generic category. Each store’s profile displays their description, location by floor, hours of operation, contact information, store website URL, and whether it includes dining facilities. If the store has a dining facility, it can be tagged by the type of cuisine...

Docent Corp Solutions: Personal Locating System

The Personal Locating System (PLS) provides a dashboard for managing your people counter and tracking locations of your customers or assets. It features our Uniqounter™, Chromap™, and Securitrack™ software modules. Docent’s location related software modules provide the visualization and analytical tools for visitor/ customer activity, personnel, and assets. The data from our software modules can be exported as an Excel spreadsheet to be analyzed with other marketing and business operations data. Access to Docent’s software modules are sold as a month subscription. Uniqounter™ is our real-time visitor counter module. Uniqounter™ will help you understand your customer’s behavior and better manage customer service in order to increase sales. Most other counters in the marketplace today may inflate customer counts by counting the same person more than once. Utilizing unique identifiers, our customer counter doesn’t duplicate data that can skew marketing and operational projectio...