Why Do We Need to Count Footfall Traffic?
Why Do We Need to Count Footfall Traffic? If you own a retail establishment or manage a shop at a mall, you’ve probably heard of the term “footfall traffic”. F ootfall traffic is the measurement of people entering a shop or shopping mall. Footfall traffic is far more important than simply knowing how many people are entering your shop; it’s taking that information and using it to make important marketing decisions that will impact the number of consumers converted into sales. Keep in mind that large numbers of people entering a store doesn’t necessarily mean that the store will be profitable but understanding the numbers will help businesses find ways to generate profits. Why Footfall Traffic Matters Footfall traffic matters because it can show a shop what they’re doing right and what they need to improve. For example, finding out that huge numbers of unique people are entering your shop indicates that your brand is recognizable or that the outside of your shop...